WHOLE FOODS MARKET
MOTHER'S DAY
A campaign that offsets the sweetness of the holiday with the rebellious grit of an American Traditional tattoo style.
To reimagine the annual Mother's Day campaign, I handcrafted a new highly versatile toolkit complete with custom illustration and handlettering. With the new toolkit, I created 100+ unique assets across print and digital channels.
WHOLE FOODS MARKET
MOTHER'S DAY
A campaign that offsets the sweetness of the holiday with the rebellious grit of an American Traditional tattoo style.
To reimagine the annual Mother's Day campaign, I handcrafted a new highly versatile toolkit complete with custom illustration and handlettering. With the new toolkit, I created 100+ unique assets across print and digital channels.
