SOUTHERN EXPOSURE

Southern Exposure is an outdoor education and tourism organization in Victoria, Australia. For this coursework project, I analyzed the brand’s current visuals and positioning before strategically crafting its new identity. The system I developed targets its youthful and active audience while instantly connecting that audience to the vibrant excitement of the outdoors.

I created a new landing page, a van wrap, apparel, signage, and other touchpoints to kickstart Southern Exposure’s new look and feel. I also crafted a short “Live the Adventure” campaign to further show the identity system in action.