Kit + Dune is an original cafe concept with a Southwestern take on healthy eating. I pulled from Southwestern design influences to create its identity system. Playful and rustic elements pair with sophisticated and simple styling to create an upscale but laid-back atmosphere.
The ambition is for Kit + Dune to be a vibrant community hot spot. A broader range of brand marks allows the brand to remain versatile, offering fresh design perspectives on each stamped cup or piece of merchandise. This branding kit is lively, approachable, and a little rough around the edges.